How to Choose New Technology for Corporate Training Purposes

In the ever-evolving landscape of corporate training, choosing the right technology can significantly enhance the effectiveness and efficiency of training programs. As businesses strive to stay competitive, investing in cutting-edge training technologies becomes essential. This blog will explore how to choose new technology for corporate training purposes, incorporating facts, market research, and industry examples to provide a comprehensive guide.

Understanding the Need for New Technology in Corporate Training

The Importance of Modern Training Solutions

Corporate training is critical for employee development, ensuring that staff are well-equipped with the necessary skills and knowledge to excel in their roles. Traditional training methods, while still valuable, often lack the flexibility and engagement that modern technology offers. According to a report by LinkedIn Learning, 94% of employees would stay at a company longer if it invested in their learning and development . This statistic underscores the importance of adopting innovative training solutions to retain top talent.

Current Market Trends

The global corporate training market is expected to reach $417.21 billion by 2027, growing at a CAGR of 8.1% from 2020 to 2027 . This growth is driven by the increasing adoption of e-learning platforms, virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) in training programs. Companies are leveraging these technologies to create immersive and personalized learning experiences.

Key Considerations When Choosing New Training Technology

1. Identify Training Objectives

Before selecting any technology, it is crucial to define clear training objectives. Understand what you aim to achieve with the training program, whether it's improving soft skills, technical abilities, or compliance knowledge. Having clear goals will help you choose technology that aligns with your needs.

Example: Walmart

Walmart implemented VR training to enhance customer service skills among employees. The immersive experience allowed employees to practice real-life scenarios, leading to a 10-15% improvement in test scores compared to traditional methods .

2. Assess User Needs and Preferences

Understanding the needs and preferences of your employees is essential. Conduct surveys or focus groups to gather feedback on their learning styles and technological comfort levels. This information will guide you in choosing a user-friendly and engaging platform.

Example: Deloitte

Deloitte introduced an online learning platform tailored to the needs of its diverse workforce. The platform offers personalized learning paths and on-demand content, resulting in higher engagement and completion rates.

3. Evaluate Technological Features

When assessing new training technology, consider the following features:

• Interactivity: Tools that promote active participation, such as quizzes, simulations, and interactive videos.
• Accessibility: Mobile compatibility and offline access to ensure employees can learn anytime, anywhere.
• Scalability: The ability to expand the platform as your organization grows.
• Analytics: Robust reporting capabilities to track progress and measure the effectiveness of training programs.

Example: Amazon

Amazon's use of machine learning algorithms in their training platform allows for real-time feedback and personalized learning experiences. This has led to increased efficiency and improved employee performance .

4. Consider Integration Capabilities

Choose technology that can seamlessly integrate with your existing systems, such as HR software, Learning Management Systems (LMS), and communication tools. This integration ensures a smooth transition and avoids data silos.

Example: IBM

IBM integrated their AI-powered training platform with their existing LMS, enabling a unified learning experience and streamlined administration. This integration reduced administrative overhead and enhanced the learner experience .

5. Evaluate Vendor Support and Reliability

Vendor support is a critical factor when adopting new technology. Ensure that the vendor offers comprehensive support, including training, troubleshooting, and regular updates. Additionally, assess the vendor's reputation and reliability through reviews and testimonials.

Example: Microsoft

Microsoft partnered with reputable vendors to implement their mixed reality training solutions. The strong support and reliability provided by the vendors ensured a successful rollout and high employee satisfaction.

Emerging Technologies in Corporate Training

1. Virtual Reality (VR) and Augmented Reality (AR)

VR and AR provide immersive learning experiences that can simulate real-world scenarios. These technologies are particularly effective for hands-on training, such as machinery operation, safety protocols, and customer service.

Market Research

According to Market, the VR and AR market in training and education is projected to reach $19.6 billion by 2023, growing at a CAGR of 42.9% . This growth highlights the increasing adoption of these technologies in corporate training.

Example: Boeing

Boeing uses AR to train assembly technicians, overlaying digital instructions onto physical components. This approach has reduced training time by 35% and improved accuracy .

2. Artificial Intelligence (AI)

AI can personalize learning experiences by analyzing individual performance and tailoring content to meet specific needs. AI-powered chatbots and virtual assistants provide instant support and feedback to learners.

Market Research

The AI in education market is expected to grow from $1.1 billion in 2019 to $6 billion by 2024, at a CAGR of 45.1% . This rapid growth reflects the potential of AI to transform corporate training.

Example: Accenture

Accenture utilizes AI-driven analytics to identify skill gaps and recommend personalized learning paths for employees. This approach has resulted in a 20% increase in training efficiency and better alignment with business goals .

3. Mobile Learning

Mobile learning platforms enable employees to access training materials on their smartphones and tablets. This flexibility supports continuous learning and allows employees to learn at their own pace.

Market Research

The mobile learning market is projected to reach $37.6 billion by 2025, growing at a CAGR of 20.5% . The rise in mobile device usage among the workforce drives this growth.

Example: Shell

Shell's mobile learning platform provides on-the-go access to training modules, quizzes, and resources. This approach has increased engagement and completion rates, particularly among field employees .

4. Gamification

Gamification incorporates game elements, such as points, badges, and leaderboards, into training programs. This approach enhances motivation and engagement by making learning fun and competitive.

Market Research

The gamification market in education and corporate training is expected to grow from $450 million in 2018 to $1.8 billion by 2023, at a CAGR of 32.0% . This trend underscores the effectiveness of gamification in enhancing learning outcomes.

Example: Deloitte

Deloitte's gamified training program for new hires includes interactive challenges and simulations. The gamified approach has improved retention rates and accelerated the onboarding process .

Implementation Best Practices

1. Pilot Testing

Before a full-scale rollout, conduct a pilot test with a small group of employees. This allows you to identify potential issues, gather feedback, and make necessary adjustments.

Example: Coca-Cola

Coca-Cola piloted its new e-learning platform with a select group of employees before company-wide implementation. The pilot test provided valuable insights that helped refine the platform and ensure a successful launch .

2. Continuous Evaluation and Improvement

Regularly assess the effectiveness of your training technology through surveys, performance metrics, and feedback sessions. Use this data to make continuous improvements and keep the training program aligned with evolving needs.

Example: Google

Google's continuous evaluation of its training programs, through employee feedback and data analysis, ensures that the content remains relevant and impactful. This iterative approach has led to consistently high training satisfaction scores .

3. Foster a Learning Culture

Encourage a culture of continuous learning within your organization. Provide incentives for completing training modules, recognize achievements, and offer opportunities for career development.

Example: IBM

IBM's emphasis on a learning culture, supported by robust training technologies, has resulted in a highly skilled workforce and a strong talent pipeline. The company's commitment to learning and development is a key driver of its innovation and success .

Conclusion

Choosing the right technology for corporate training is a strategic decision that can significantly impact employee development and organizational performance. By identifying clear training objectives, understanding user needs, evaluating technological features, considering integration capabilities, and ensuring vendor support, organizations can select the most suitable technology to enhance their training programs.

As the corporate training market continues to evolve, staying informed about emerging technologies and industry trends is essential. By leveraging advanced solutions like VR, AR, AI, mobile learning, and gamification, companies can create engaging and effective training experiences that drive employee growth and business success.

Investing in the right training technology not only improves learning outcomes but also demonstrates a commitment to employee development, fostering a culture of continuous improvement and innovation. By following the best practices outlined in this guide, organizations can make informed decisions that align with their goals and deliver long-term value.

References

1.   LinkedIn Learning. (2020). Workforce Learning Report. Link

2.   Grand View Research. (2021). Corporate Training Market Size & Share Report, 2020-2027.

3.   VRScout. (2018). Walmart to Train Over 1 Million Employees in VR. Link

4.   Deloitte Insights. (2020). The Future of Work: The Augmented Workforce.

5.   Amazon Web Services. (2019). Amazon uses machine learning for personalized employee training. Link

6.   IBM. (2020). IBM Watson Talent Frameworks. Link

7.   Microsoft. (2019). Microsoft HoloLens 2: